"PASSION and LOVE are the keys to success. Love to help customers,
love for creativity, and love for the craft. That is the key for a successful marketing,
Rose received her Bachelor of Arts degree, Major in Communication Arts from Miriam College and
her Master’s degree in Marketing Communication from De La Salle University.
Rose has several years of experience in the corporate sector encompassing several industries among them events marketing, advertising, public relations, marketing consulting, information communication technology, telecommunications and food. Her field of expertise includes
integrated marketing communication, advertising, digital marketing, customer engagement, strategic planning, and events management.
Rose started her career as a Project Coordinator with Infinite Ideas Advertising Agency Inc., where she helped in conceptualizing and executing various below-the-line events for clients. She then served at Mansmith and Fielders, one of the top marketing consulting companies in the country, as a Program Officer. Rose executed various conferences such as Young Market Masters Awards and Young Market Masters Summit.
Rose took on the role of Marketing Officer at ePLDT, where she handled the company’s external and internal marketing activities. Subsequently, she held the position of Marketing Communication & Customer Engagement Specialist for PLDT ALPHA Enterprise, where her work garnered her various citations including an award as Best Marketing Communication Specialist for Corporate Business Solutions.
Rose is also currently the General Manager of Palas Resort (), a family-owned business in Nueva Ecija. She is in charge of the resort’s operations, sales and marketing as well as the development of its online platforms.
Rose is very passionate about events management and marketing because it is akin to telling stories – stories that can teach, influence, and change people’s lives. She sees events as moments of planning and insights come together, that those wild dreams really do come true.
CEO / President
Lead with HEAD and HEART.
ROSE C. ABES